Mobile engagement - the new opportunity in Content Marketing.
Are you ready?



Today failure to engage with the mobile channel can be fatal for a brand. Just a handful of statistics reveal the pressing issue that is mobile marketing in 2014:


For half the world’s Internet users, mobile is their primary tool for getting online, according to Comscore 37% of all digital media time is now spent on mobile devices, and according to the IAB 49% of consumers describe their smartphone is their most personal device.

Yet it only represents 9.5% of ad spend.

Mobile presents marketers with an unprecedented opportunity for brands to reach and engage consumers, but it is an opportunity that too few marketers are seizing.

This session of Outbrain’s ‘Content Conversations’ will introduce to marketers the tools they need to create engagement in mobile. Through a handful of concise, direct talks leading experts in the world of mobile will cover:

• The reasons why brands must act now and the barriers stopping them
• How to create content that delivers through mobile
• How to optimise existing content for mobile
• How to measure success in the mobile channel

Date: 10th April 2014  
Time: 9.00am (breakfast) for a 9.30am start - 11.00am

Speakers:
Alex Hewson - Media Director, M&C Saatchi Mobile
Amy Nicholson - Head of Editorial Client Services, Sticky Content
Jon Hook
 - Head of Mobile
, International Investment and Mediacom Beyond Advertising
Rebecca Allen - Head of Mobile, Outbrain
Alex Blyth - Chair

Spaces are limited. Please use the RSVP button on the right to confirm your attendance.

Follow the conversation @OutbrainUK and #contentconversations
Check out the highlights from our previous Content Conversations event here.

undefined


Content Conversations are two-hour breakfast sessions held monthly at Outbrain's Oxford Street offices. They offer an opportunity for brand marketers and agencies to hear ideas from leading exponents of a key emerging marketing technique. Focussed five-minute talks from experts are followed by a Q&A session from the floor.


Outbrain UK
6 Ramillies Steet
LOCATION TBD
April
10
10
9
00
am
11
00
am
April
10
11
00
am
Date TBD
RSVPs Closed
Send Note
Sorry, RSVPs have closed.